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Dennis Klaas Hoekstra

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Welcome
 
 
 
 

I'm a product lead with broad experience in consumer web product development: structured data, shopping, and mobile. 

 

I’m passionate about listening to customers; I use metrics and customer insights to guide a product from conception to launch. 

Selected projects launched:

• Alfa-Arkiv – iOS app - Apple: “Best New Games.” CNET: “It's masterfully done.” “Best Mobile Games of 2014”. CBC News: “Top Apps of 2014” 
• 20th Century Fox – X-Men X-Tension. Google Chrome Extension.
• Vice / Intel - Creators Project - Billboard #1 rock band, Queens of the Stone Age.
• Yahoo! Vertical Search - Product Submit - CPC advertising network: Shopping analytics, reporting toolset
• Yahoo! Marketplaces: Shopping – Data feed optimization system. Praised by top-tier merchants: Amazon, Walmart, NetFlix, Zappos, Neiman Marcus, Target, Nike, Staples, Patagonia, etc.
 

 
 

Selected case studies:

 
Featured
Geospacial & Geo-Fencing
ALFA-ARKIV
X-Men X-Tension
Mobile
Moonshots & Innovation
Immersive and Alternate Reality
Data-Driven Decisions
Customer Success & Onboarding
User sign-up flow | Using metrics to optimize user onboarding
 

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Current project - Noteworth